FlowTracker Analytics Inc. - bank customer behaviour analytics  

Flowtracker Bank Analytics


Bank customer behaviour analytics: deposit and loan product attrition, acquisition and cannibalization

CUSTOMER CENTRIC BEHAVIOR ANALYSIS FOR BANKS...

... focusing on acquisition, attrition, cannibalization

Executives of full-service consumer banks know the difficulty of focusing resources on acquiring new money and curbing attrition of balances. Internal competition for balances among product and geographic silos within a financial institution diverts resources from actions that grow your deposit and loan portfolios. Cannibalization also introduces false positives when targeting growth and attrition prospects. The solution to these problems is performance metrics that separate new and lost money from money moving between business unit, branch and product silos across all financial services products within the bank and its affiliates.

FlowTracker is a repeatable process that derives and classifies flow of funds information from account balances precisely and efficiently, with a minimum of set up and maintenance cost. We have assembled an optimal business solution consisting of a proprietary analysis method, platform independent software, business rules that are readily customized to work with your data and the banking business expertise to solve the problems of inter-silo competition and false positive targets efficiently.
Bank deposit and loan product attrition, acquisition and cannibalzation - click to enlarge This diagram shows results of a study we conducted on 1 million banking customer households over three months. Fully 30% of all account balance changes arise from internal flows between accounts" i.e. "old money".

Internal flows mask key performance results by mixing new money sales with product substitution and lost money with product cannibalization. Distorted analysis of customer behavior results in excess contact cost, inappropriate customer contact, employee frustration, diminished customer satisfaction and ultimately lost business.

The FlowTracker analysis method is patented in the USA and is patent pending in Canada. We can improve your business analytics and competitive advantage in ways no-one else can.

Demonstration videos

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Customer Analytics | Business Intelligence | Management blog
End-to-End Revenue Management in Commercial Banking - IBM white paper - Sept 2013
For those community members in the Commercial Banking space, this white paper may help you envision a future state where pricing, billing, deal compliance, client profitability and variable compensation capabilities are brought together to align business strategy, account manager behaviour and...

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Customer Behaviour Analytics blog - David McNab
Analytics in Banking: Using Customer Profitability Analytics to Enhance Financial Performance [videocast]
IBM Customer Profitability Analytics in Banking
Date: Wednesday, March 20, 2013 at 12 pm ET
Click here to register Customer Profitability Analytics Videocast


By understanding who your most valuable customers are, what they want, and how they will behave in the future, banks can better and more cost-effectively meet their needs. More importantly, you can use those insights to better measure and manage profitability.

Frank McKeon, Banking and Financial Markets Industry Executive, IBM and I will be discussing Customer Profitability Analytics with Farhana Alarakhiya, Director of Industry Solutions, IBM Business Analytics in this session.

Join us on Wednesday, March 20th at 12:00 PM ET, during this one hour video-cast where banking industry experts will discuss new approaches for optimizing customer relationships and engagements to drive profitability. Using illustrative and case study examples, the panel of experts will help you answer questions such as:

  • Who are my best customers, and how to I attract others like them?
  • How do you measure profitability?
  • How do profitability insights help to improve pricing, cross-selling and other point of impact decisions?

Registrants are invited to submit questions regarding customer profitability analytics and the panel will attempt to answer as many as possible during the conversation.

(All registrants will receive the "Banking for Success: Using Analytics to Grow Wallet Share" white paper from IDC Financial Insights).

I hope you will join us. (And yes, there is no cost to register.)

- David McNab, CPA, CA

(c) David McNab - FlowTracker Analytics Inc.


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