CUSTOMER CENTRIC PORTFOLIO BEHAVIOUR ANALYSIS...

...without complex transaction analysis

In a typical retail bank over 30% of account growth and attrition is actually money being recycled among products within the bank.

This means that marketing and retention efforts include 30% false positives - an enormous opportuntity for improving marketing effectiveness and portfolio growth.

We have solved the problem of identifying the flows of customer money within your banking portfolio separate from the hard dollars won and lost in the marketplace. This information can increase marketing ROI, retention effectiveness, and enable you to differentiate your bank through deep insights into customer behaviour.

The diagram shows results of a study we conducted on 1 million banking customer households over three months. Fully 30% of all account balance changes arise from internal flows between accounts i.e. "old money".

Internal flows mask key performance results by mixing new money sales with product substitution and lost money with product cannibalization. Most bank performance metrics for sales and retention are seriously miscalibrated.

Inadequately analyzed customer behavior also results in excess contact cost, inappropriate customer contact, employee frustration, diminished customer satisfaction and ultimately lost business.

All of these problems can be resolved with the right information - and FlowTracker is the only commercial solution available today for getting this information into your decision makers' hands.