Flowtracker Bank Analytics

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Bank deposit and loan acquisition, cross-sales and cannibalization metrics

Applying FlowTracker Analytics

• FlowTracker Sales Metrics Time: 2:40 - Shows how analyzing sales using FlowTracker is superior to traditional methods, enabling you to differentiate new money from product substitution.



• FlowTracker Lost Business (Attrition) Metrics Time: 3:00 - Shows how analyzing lost business (aka attrition) using FlowTracker is superior to traditional methods, enabling you to differentiate money that is truly lost to the bank from product and account substitution.



• FlowTracker Target Marketing and Scoring Time: 2:00 - Shows how eliminating false positives and FlowTracker time series event data sharpens the focus and predictive power of your data mining and modelling techniques, enabling you to dramatically increase Campaign ROI and portfolio growth.

Analyzing FlowTracker Information

Here are some videos that will give you a glimpse into the analytical power FlowTracker can bring to your bank.

These demonstrations show the accounts of 250,000 real customers selected from a Regional US bank and how they change over a quarter. You will see that FlowTracker analyzes this information in an entirely new way and delivers it in accessible and understandable formats. The demos here use standard MS Excel pivot tables to power the analyses... the real power is in the data FlowTracker creates.

• Flow of Funds Time: 2:40 - Shows the types of funds flow information that Flowtracker measures.



• Product Analysis Time: 1:30 - Shows how quickly and easily you can drill down through the product hierarchy of funds flows.



• Product Cannibalization Time: 2:50 - Shows how FlowTracker measures product substitution and product cannibalization flows between products. This capability is unique to FlowTracker.



• Drilling Deeper Time 1:30 - Shows how easy it is to drill down through the FlowTracker data to discover Branch, Customer and even individual Account level flows.