Flowtracker Bank Analytics

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FlowTracker : measuring bank customer cash flows to reveal acquisition, attrition and cannibalization

FlowTracker : Revolutionizing portfolio and behavior analysis

Think of the relationship between your income statement and your balance sheet. Which do you measure performance with ? The universal answer is the income statement, of course, because it measures flows of revenue and expense instead of snapshots of your assets and liabilities. FlowTracker is to portfolios what an income statement is to your business - it reveals what is going on in your portfolios enabling you to understand, manage and act on what you are really managing: customer acquisition, retention and relationship extension.

For the first time, you can understand customer behavior and it\'s impact on your portfolios, branches and products by looking at flows instead of snapshots. And did we mention that FlowTracker results agree exactly to your books ? FlowTracker always accounts for all of the changes in your book of business from one time period to the next. You can look at an individual customer, a customer segment, a campaign, product line or branch with the assurance that what you are measuring agrees exactly and completely with your whole book with no reconciling items.




FlowTracker : What it does

FlowTracker is an application that examines changes in business volume and "figures out" what has happened in individual customer portfolios at the account level. This represents a sea-change in portfolio analysis for banks, telecommunications companies and other service industries where product substitution and customer volume changes are relevant.

Customer portfolio data is turned into meaningful information for reporting, analysis and predictive modelling in multiple dimensions to reveal who is doing what, where and when within your customer and product portfolios, by:
When combined, these dimensions reveal new insights into customer behavior, enabling you to identify precise answers to many analysis questions such as these:

New business questions:

• How much is coming from new customers ?
• How much is coming from other products ?
• How much is coming from organic growth ?
• How much is coming from existing customers ?
• Which products are being transferred into this one ?
• How much new money did my marketing campaign bring in ?

Attrition questions:

• How much business have I lost from ongoing customers ?
• How much have I lost from lost customers ?
• How much is being transferred to other products in the bank ?
• How many customers - and which ones - have paid down debt by liquidating investments ?
• How much of my lost business is lost internally ?

FlowTracker : Easy to implement and extensible

In the more than twenty years we have been serving the Financial Services industry, we have learned that speed and ease of implementation are critical success factors. With these lessons in mind, we set out to design FlowTracker to use an absolute minimum of data in order to produce robust, verifiable results.

• Results can be analyzed using simple tools such as pivot tables in MS Excel, MS Access or more sophisticated tools like Business Objects, Cognos or other business intelligence and data visulaization products.
• Data requirements are extremely "narrow" - a subset of your MCIF.
• Processing is lean and fast due to optimized design.

Banks that qualify to implement FlowTracker must meet these minimum requirements:

• A production data mart or data warehouse storing basic account data in time series
• A customer or household-to-account cross reference table
• A desire to truly understand how customers interact with your bank.

FlowTracker is not only easy to implement, it is also extensible.

• Unlimited product types can be analyzed within the FlowTracker Core framework.
• Unlimited customer and account volumes are easily accommodated.
• History can be generated retroactively, depending only on the availability of your data.
• Customer can be defined as individual, household or both.
• Different business rules can be applied by customer segment and product type.

And with relatively small modifications to suit your particular business requirements FlowTracker can be implemented to support any update cycle (quarterly, monthly, weekly, daily).